Privacy Policy

1. Who we are

KeywordAxe ("the extension", "we") is an independently developed Chrome extension that adds keyboard shortcuts, bulk negative keyword management, and anomaly alerts to Google Ads. We are not affiliated with, endorsed by, or sponsored by Google.

2. Data we do not collect

The following data never leaves your browser:

• Campaign names, ad group names, ad copy, or asset names
• Search terms, keywords, or any text content of your ads
• Spend figures, budget amounts, conversion counts, or revenue
• Google Ads account IDs (CIDs / OCIDs / MCC numbers)
• Your Google account email or any identifier linkable to you
• URLs of pages you visit other than the high-level Google Ads route (e.g. /aw/campaigns) when telemetry is enabled

Negative keywords you add through KeywordAxe and the rules you configure are stored locally in your browser via chrome.storage.local. They are never transmitted off-device.

3. Data we collect (only if you opt in)

Two independent toggles in Settings → Privacy control what, if anything, leaves your browser. Both are off by default.

3.1 Anonymous Usage Data ("telemetry")

When enabled, the extension sends anonymous events to a Cloudflare Worker we control at ka-telemetry.rktreddy.workers.dev. Each event contains only:

• Event name (e.g. shortcut_used, keywords_blocked, upgrade_clicked)
• Extension version (e.g. 1.0.13)
• Subscription tier (free / pro / agency)
• UI theme (dark / light)
• Coarse-grained Google Ads route name when relevant (e.g. campaigns, keywords — never query strings, never IDs)
• Event-specific metadata that contains no personal data: which shortcut key was pressed, how many keywords were bulk-blocked, anomaly severity bucket, etc.
• A timestamp

We do not set cookies, fingerprints, or persistent identifiers. We do not record your IP address. The Cloudflare Worker is configured to discard the IP at the edge.

3.2 Anonymous Error Reports

When enabled, uncaught exceptions inside the extension are sent to Sentry so we can fix bugs. Each report contains:

• The error message and JavaScript stack trace
• Extension version
• The high-level page route the error occurred on (e.g. service-worker, content-script)

Stack traces may include URL fragments from the Google Ads page that triggered the error. These can incidentally include account or campaign identifiers present in the URL. We do not use them, but you should treat error reporting as a separate opt-in for that reason. Error reports are rate-limited to 10 per minute per browser.

4. Third parties

We do not sell, rent, or share data with advertisers, data brokers, or any third party other than the operational services listed above.

5. How to opt in or opt out

1. Click the KeywordAxe icon in your browser toolbar.
2. Click the gear icon to open Settings.
3. Scroll to the Privacy section.
4. Toggle Anonymous Usage Data and Error Reporting independently.

The change applies immediately to all open Google Ads tabs — no reload required. If you switch a toggle off, queued events are discarded and no further events are sent until you switch it back on.

6. Data retention

• Telemetry events: retained in aggregate for 90 days, then deleted.
• Error reports: retained by Sentry per their default retention (90 days for the free tier we use).
• Local extension data (your blocked keywords, rules, settings): never leaves your browser; deleted when you uninstall.

7. Children

KeywordAxe is not directed at children under 13 and we do not knowingly collect data from them.

8. Changes to this policy

If we change what's collected, we will update this page and bump the date at the top. Material changes will also be called out in the extension's changelog and on the Chrome Web Store listing.

9. Contact

Questions, complaints, or data deletion requests: open an issue on GitHub or use the in-extension feedback link.